It’s no surprise when we tell you that there is A LOT going on in the world right now and that 2020 has been one of the most challenging years we’ve experienced in decades. Our number one priority has and always will be the health and safety of our customers. Not only that, but we are rooted in family values and honest ingredients. As we continue to grow, we want to make impactful, genuine, and honest changes that make ALL of our customers and their families feel safe, valued, and respected. We may not always have the answers right away, which is why we took the last couple weeks to step back to learn how we can be better for our community. We wanted to share some of the resources we referenced and let you know how we plan to improve.
RECOMMENDED READING
THE VANISHING HALF
The Vanishing Half tells the story of two identical twin sisters raised in a small Black community in the American South. They run away at the age of 16, and years later, we learn how their different experiences have led to them living very different lives.
THE BLUEST EYE
The first novel penned by Toni Morrison, The Bluest Eye, tells the story of Pecola Breedlove, a young Black girl who craves nothing more than blue eyes. This story peels back the reality of growing up Black in a society that subscribes to Eurocentric beauty standards.
THE WATER DANCER
The Water Dancer tells the story of a Hiram, a young Black man born into bondage whose mother is sold to another master. When his mother is taken, Hiram is left with a mysterious power. Coates illustrates Hiram’s journey to freedom while also coping with the loss of his mother.
SUCH A FUN AGE
Such a Fun Age is about Emira Tucker, a 25-year-old Black woman who babysits the child of Alix Chamber, a successful white woman. One day when Emira is at the grocery store with the child, she is accused of kidnapping. This shocks Alix, and she becomes determined to make things right.
THE STREET
Ann Petry tells a heart-wrenching story of Lutie Johnson, a single Black mother raising her son in 1940s Harlem. The novel tells the story about the impact of the street they lived on and how it shaped their lives. Released in 1946, The Street is Petry’s debut novel and it became the first novel by an African-American woman to sell more than a million copies.
SMALL CHANGES
We pride ourselves on making sure our content is inclusive, but there is always room to improve. Going forward we will be making a conscious effort to educate ourselves and make sure we are representing and respecting all people.
We will continue to educate ourselves not only on the injustice that we see in our country, but how we can provide our customers peace of mind when ordering PRIO products during a pandemic.
Going forward, we will pick a monthly cause and donate 10% of our sales for one week out of the month. If there is a cause you would like to see us support send us a note.
As we grow, we are committed to improve and change the way we do business. In light of recent events, we promise to be more thoughtful in the way we do that. Our family started PRIO with the intention to leave a positive mark on this world. We will continue that journey while being intentional about making ALL of our community feel safe, valued, and respected.
